Wasn’t all that long ago that LOSC Lille lifted the Ligue 1 trophy, and yet attention already turns to the coming campaign, with New Balance launching the club’s new home look for their title defence in the 21/22 season.
Launching as part of the brand’s ‘Nothing Stops the Dogues’ campaign in recognition of the Ligue 1 Champions’ relentless pursuit of glory, New Balance have unveiled the LOSC Lille 21/22 home shirt. From Stade Pierre-Mauroy to View Lille and La Citadelle, the bespoke jersey is designed with street style in mind.
Les Dogues’ new look sees the traditional red of LOSC getting refined to a premium, richer sophisticated red tone, while an repeating pentagon graphic, lifted from the club crest, dominates the front. A Metallic Silver shade is also added to the trims for a final flourish.
Olivier Letang LOSC President said: "The past year has been a difficult time for everyone, but the love and support from the fans inspired the players. The Home kit is superb and for us, this will be a special season playing as champions at Stade Pierre Mauroy. We hope the fans adore the new colours and wear the jersey with pride."
General Manager of New Balance Football, Kenny McCallum added: "LOSC is one of the most exciting teams in Europe right now. There is a real vibrancy around the city whenever Les Dogues play, and the jersey has become a symbol for youth culture in Lille. New Balance wants to harness that energy by creating a unique kit that looks as good on the pitch as it does off it."
The LOSC Lille 21/22 home shirt is available from 02 July on prodirectsoccer.com
