American surf brand encouraging national pride
Another brand to get in on the World Cup action are Nike owned Hurley with the release of their Phantom National Team boardshorts and “Fly The Flag” campaign.
Aligned with the Brasil, France and U.S. national team kit jerseys, the shorts allow for soccer and surf fans alike to express their national pride. Hurley team riders from each region, such as Nat Young and Filipe Toledo, will “Fly The Flag,” and show support for their respective countries in the months leading up to the ASP WCT event in Rio de Janeiro.
“Both sports require impeccable balance, quick bursts of energy and gifted footwork,” said Hurley VP of Innovation Bruce Moore. “With so many of our surfers playing soccer on the beach, and with both sports having such passionate fans behind them, we had a lot of fun showcasing our most technically advanced boardshorts in National Team colors.”
In line with Nike's and Hurley’s commitment to innovation and sustainability platforms, all Phantom boardshorts are made from an average 12 recycled plastic water bottles; to-date, more than 50 million plastic water bottles have been repurposed into Hurley boardshorts.
The Phantom National Team boardshorts will be available globally at www.hurley.com and at select retailers on May 1.
